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About WhatsApp Business API Channel
More than 65% of mobile users aged 18-45 prefer text communication. WhatsApp Business API is the #1 messenger communication tool in Russia for medium and large businesses with the possibility of feedback. The service increases the efficiency of enterprises with a large number of customer requests and transaction notifications. Therefore WhatsApp Business API is beneficial for banking, hospitality, restaurant business, retail, and e-commerce. Sending notifications using WhatsApp allows you to build a base of subscribers, increase engagement, increase conversions, and extend the customer lifecycle. The API allows direct access to the WhatsApp IT infrastructure, allowing companies to automate communication with customers using the official WhatsApp channel entirely.
WhatsApp in numbers
98%
Open Rate
4046
message characters
75%
audience coverage in Russia
Advantages of the WhatsApp channel
Feedback
Receive feedback from subscribers via HTTP or in a personal cabinet with the possibility of automatic response or dialog with the operator.
Rich content
Send images, files, geolocation, contacts, stickers, links, and buttons in your messages.
Branding
Communication takes place from the official company account on WhatsApp.
WhatsApp Business API features
PROTOCOL SUPPORT
Sending SMS via all SMPP, HTTP/HTTPS, SOAP, SFTP, or email protocols is possible.
SUBSCRIBER'S LOCAL TIME
With WhatsApp, it is possible to deliver messages considering the subscriber's local time.
BASE SEGMENTATION
Storing subscriber bases in your account broken down by groups.
TEMPLATES
Automatic substitution of variables: subscribers' names, order amount, and loyalty card number in the SMS newsletter using WhatsApp Business API.
TRAFFIC SEGREGATION
Split traffic into subaccounts (departments, divisions) with separate accounting for each subaccount
HIGH THROUGHPUT
Inform customers promptly using WhatsApp Business API without stopping during peak hours at the rate of 6,000 messages per second.
THE AUDIENCE CONSISTS OF 69 MILLION PEOPLE
WhatsApp is the most popular messenger in Russia. More than 69 million people use it every month. WhatsApp has opened an average of 20 times a day.
100% OFFICIAL
The number will not be blocked. You can use the company's official number without the risk of being blocked.
98% OF USERS READ MESSAGES
WhatsApp shows the highest message-reading metrics and the most active audience engagement.
Ways to use WhatsApp
Support
Sending feedback messages to subscribers on behalf of the company's official account on WhatsApp.
Service
Sending service messages with RICH content and buttons on behalf of the official company account on WhatsApp.
Service mailings
Order confirmation and reminder, delivery status, appointment confirmation.
SMS Informing
Work on holidays, promotions, discounts, and scheduled charges.
Stages of connecting new clients
01
Agreement Conclusion
Conclusion of a formal contract for the provision of services.
02
WhatsApp Account Registration
Sending an application to register a WhatsApp account.
03
Template Registration
Setting up message templates to send to different channels.
04
Integration
Technical integration with the SMS Traffic platform
05
Testing
Testing of sending messages to all operators.
06
Getting the Green Badge
Sending a Green Badge application for a WhatsApp account.
Ready-made integrations
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